ADVICE….
The manager of a ladies’ dress shop realized it was time to
give one her sales clerks a little talking-to. “Judy, your
figures are well below any of our other salespeople’s. In
fact, unless you can improve your record soon, I’m afraid
you’ll have to let you go.”
“I’m sorry, Ma’am,” said a humbled Judy. “Can you give me any
advice on how to do better?”
“Well, there is an old trick I can tell you about. It sounds
silly, but it’s worked for me in the past. Get hold of a
dictionary and go through it until you come to a word that
had particular power for you. Memorize it, work it into your
sales pitch whenever it seems appropriate, and you’ll be
amazed at the results.”
Sure enough, Judy’s sales figures went way up, and at the end
of the month, the manager called her in again and
congratulated her. “Did you try my little trick?” she asked.
Jusy nodded. “It took me a whole weekend to find the right
word, but I did: ‘fantastic.’”
“‘Fantastic.’ What a good word,” said the manager
encouragingly. “How’ve you been using it?”
“Well, my first customer on Monday was a woman who told me
her little girl had just been accepted at the most exclusive
prep school in the city. I said, ‘Fantastic.’ She went on to
tell me how her daughter always got straight A’s and was the
most popular girl in her class, I said ‘Fantastic’ and she
bought $300 worth of clothing. My next customer said she
needed a formal dress for the spring ball at the country
club, which she was in charge of. I said ‘Fantastic.’ She
went on to tell she had the best figure of anyone on the
committee and her husband makes the most money. I said
‘Fantastic’ and she not only bought the designer gown, but
hundreds of dollars of other merchandise. It’s been like that
all week: the customers keep boasting, I keep saying
‘Fantastic’, and they keep buying.”
“Excellent work, Tina,” complimented her boss. “Just as a
point of interest, what sis you used to say to customers
before you discovered your power word?”
Tina shrugged. “I used to say, ‘Who gives a damn?’”
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